Tag Results
Building a brand – lessons from Cazoo
Thursday, 20 June 2024Building a brand takes more than money – just ask Alex Chesterman, the founder of ill-fated online used car retailer Cazoo, which collapsed into administration last month.
Tags: First4Lawyers
Posted in Blog
Speaking my language: A guide to some of the most commonly used marketing terms
Wednesday, 15 May 2024Marketing in the digital age can sometimes feel like it has a language all of its own, and with new words and phrases cropping up all the time, it can be difficult to keep up.
Tags: First4Lawyers
Posted in associate news
Why it’s good to talk… even if it feels like no one’s listening
Monday, 29 April 2024I and other stakeholders came together last year to discuss our experiences of using the Official Injury Claim (OIC) portal, the service set up to help road traffic accident victims seek redress as part of the whiplash reforms.
Tags: First4Lawyers
Posted in associate news
Is it time to tune back into radio marketing?
Tuesday, 2 April 2024How many people still listen to the radio? More than you might think, it seems. Official figures show that 88% of UK adults tuned in during the last quarter of 2023 for an average of 20.5 hours each week.
Tags: First4Lawyers
Posted in Blog
Motor claims market recovery stalls as volumes hit record low
Tuesday, 5 March 2024January – the month that gave us Blue Monday, reportedly the most depressing day of the year – also brought more bad news for those in the RTA sector.
Tags: First4Lawyers
Posted in Blog
The OIC: Five areas of focus to drive continued improvements
Wednesday, 14 February 2024May will mark three years since the launch of the whiplash reforms and the Official Injury Claim portal and, for those of us trying to navigate the new world, the transition has been far from smooth.
Tags: First4Lawyers
Posted in Blog
Going soft: The ‘durable’ skills you need to keep your customers happy
Friday, 15 December 2023‘Rizz’ may be the word of 2023, but mine would have to be ‘AI’. With the huge leaps it has taken over the last 12 months, we’d all be forgiven for thinking we were about to be automated out of a job.
Tags: First4Lawyers
Posted in Blog
How a good customer journey can put your business on the map
Tuesday, 28 November 2023Good customer service should be a priority for any business and, if you want to stay ahead of the competition, something that’s constantly under review.
Tags: First4Lawyers
Posted in Blog
No one available to take your call? Why firms are losing potential customers
Wednesday, 1 November 2023As many as one in five new enquiries to law firms do not get a response. It’s a surprising and somewhat shocking statistic when you consider the significant sums many firms spend on marketing.
Tags: First4Lawyers
Posted in Blog
What’s in a name? Four issues when marketing mergers and acquisitions
Monday, 14 August 2023Good branding is at the heart of any successful business. It’s not enough to simply have a great product or service if no one knows about it and it’s more important than ever to make yours stand out.
Tags: First4Lawyers
Posted in Blog