Marketing & PR
Large firms turn to thought leadership marketing
The largest law firms in the country have embraced thought leadership marketing, making twice as many insights available online – including greater use of social media – as they did four years ago.
Tribunal upholds decision to strip CMC of right to operate
A woman who operated an Indian-based call centre to generate personal injury and PPI leads for law firms has lost her bid to overturn the cancellation of her authorisation to provide claims management services.
The Sun forced to correct “damaging” Leigh Day story
The Independent Press Standards Organisation has upheld in part a complaint made by Leigh Day against The Sun over its coverage of the disciplinary case brought against the firm.
Smaller law firms “outperforming big practices online”
The law firms at the lower end the top 200 are punching well above their weight online, with large firms not using the natural advantage their strong brands offer to make the best of their websites.
The Law Superstore relaunches 18 months after takeover
Legal comparison website The Law Superstore this week relaunched after spending more than a year switching to a simpler, lower-cost lead generating model.
Talk show to demystify the law hits TV screens today
A new TV chat show that aims to “lift the veil on the law” for the general public will be broadcast today for the first time, with a leading QC acting as its resident expert.
Law firms losing work due to follow-up failures
Personal injury law firms are missing out on significant amounts of business because of the way they handle incoming enquiries from potential clients.
Knowledge platform aims to foster barrister entrepreneurs
The owner of the Bar Directory’s new online home has said his ultimate goal is to create a platform where individual barristers could earn subscription income through self-publishing.
£100,000 fine for company that made nuisance PI calls
A marketing company that made nuisance personal injury calls to people registered with the Telephone Preference Service has been fined £100,000.
MyLegalAdviser seeks funding for “dramatic growth”
Lawyer-matching service MyLegalAdviser is seeking investment to expand from 100 firms in and around London to 1,000 across the country, its founder has said.